Phil Steinmeyer has an interesting post today called Casual Game Price Points and Conversion. He links to an interview with a guy from IWin about an experiment with pricing and trial length with a casual game called Family Feud.
The experiment shows that for this product a price higher than $19.95 results in more revenue per download. Also, the conversion rate increased when they went to a 30 minute trial rather than a 60 minute trial.
I've always believed that with many games a $19.95 price is too low, especially if it is a high end game. That's why my high end games are priced at $24.95.
The shorter trial worked for a simple game like Family Feud, I'm not sure how well it would work for more complicated games. I'm still using a 30 day trial (which is way above the casual game norm these days), but I'm working on some changes to that.
I noticed that all of the conversion rates listed for Family Feud were much, much lower than the conversion rates for my games. Still, they are probably higher than for most games.
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